Whoever said
banner advertising was dead surely hasn't seen the incredible banner designs from
GoodBanners.com. The problem with most banner ads is that
they are home grown -- designed and developed by amateurs who are neither graphic
designers nor marketers. The end result is always the same -- ineffective banners
that don't motivate people to click on them.
The folks at GoodBanners.com get it -- they understand design and
marketing. One look at their portfolio on their web site demonstrates the depth of
their understanding and the breadth of their experience:
The designers at GoodBanners.com have an excellent understanding of color,
spacing and text treatment. In the example above, I really like the color palette.
It's easy on the eyes, and easy to read. The use of the green Signup Free Online
button in the lower left corner is exactly what's missing from most banner designs
-- a simple call to action to make people click.
One of the ways banner ads have evolved is in the use of
wider and larger horizontal banners, usually measuring 720 pixels across and 90 pixels
high. Old style banner ads were significantly smaller making it much more challenging
to include all of the vital information these larger banners allow. In the banner ad
above, you have many elements including a logo, a value proposition, an offer, a
guarantee, and a picture of the product. That's a lot of info for one banner ad, but
the designers at GoodBanners.com did an excellent job here.
It's so important to make banner ads that are whimsical
and enticing. You are competing for the visitor's attention and need to make them want
to click to learn more. In the above example, the designer uses a mixture of rich
colors, bold type treatments, a button and a cartoon character to encourage you to read
the banner ad and want to learn more about the product.
If you have not tried banner advertising or have had
poor results with your own banner ads, I strongly suggest you contact the good folks at
GoodBanners.com to learn more about their special packages
and to see more examples of their incredible work. Click here for more information.
