Whoever said banner
advertising was dead surely hasn't seen the incredible
banner designs from GoodBanners.com.
The problem with most banner ads is that they are home
grown -- designed and developed by amateurs who are
neither graphic designers nor marketers. The end result
is always the same -- ineffective banners that don't
motivate people to click on them.
The folks at GoodBanners.com
get it -- they understand design and marketing.
One look at their portfolio on their web site
demonstrates the depth of their understanding and the
breadth of their experience:
The designers at GoodBanners.com
have an excellent understanding of color, spacing and
text treatment. In the example above, I really like the
color palette. It's easy on the eyes, and easy to read.
The use of the green Signup Free Online button in the
lower left corner is exactly what's missing from most
banner designs -- a simple call to action to make people
click.
One of the ways banner
ads have evolved is in the use of wider and larger
horizontal banners, usually measuring 720 pixels across
and 90 pixels high. Old style banner ads were
significantly smaller making it much more challenging to
include all of the vital information these larger
banners allow. In the banner ad above, you have many
elements including a logo, a value proposition, an
offer, a guarantee, and a picture of the product. That's
a lot of info for one banner ad, but the designers at GoodBanners.com
did an excellent job here.
It's so important to make
banner ads that are whimsical and enticing. You are
competing for the visitor's attention and need to make
them want to click to learn more. In the above example,
the designer uses a mixture of rich colors, bold type
treatments, a button and a cartoon character to
encourage you to read the banner ad and want to learn
more about the product.
If you have not tried
banner advertising or have had poor results with your
own banner ads, I strongly suggest you contact the good
folks at GoodBanners.com
to learn more about their special packages and to see
more examples of their incredible work. Click here
for more information.
